Ad Campaigns

Believe me when I say the LAST thing I ever thought I’d be writing about was Ad Campaigns.  Alas, Karen Baney, the instigator of Grace & Faith, led the way for me in this area too.

A couple weeks ago, Karen and her husband Jim, opened a new site for authors–Christian Ebook Today.  http://www.christianebookstoday.com/  They were offering advertising on their site and in special packages.  I decided to try it to help them out and just to put a toe in the water.  Wow!

I was amazed what that little toe did in boosting sales.  Now it wasn’t BIG MEGA bucks.  But it certainly was enough to do two things #1 Convince me to do it again #2 Show me that sales really DO come from buying targeted spots on quality sites.

So I’m now exploring other options at sites like The Kindle Book Review, WorldLiteracyCafe, and Digital Book Today as well as Karen’s site.  I’m still not convinced that I can swing with the Kindle Nation advertising crowd, but maybe that will change.

I do have to say, it helps immensely to have a great cover, at least 10 really good reviews, a great description, a good price, etc.  Just putting up advertising isn’t going to pull sales in without those things in place, but it might be a good way to boost sales of titles that DO have all of those in place.

Go slow.  Use your ad campaigns to increase your reach on “waves” you’re building.  Integrate the ads into what you’re already planning.  Don’t just go buy a bunch of ads and think that will make your sales go through the roof.  It probably won’t.  But it might boost them enough to make you, like me think, “Hmmm… I think I want to try a little more of that.”

Further, since my foray into buying advertising, we’ve started selling advertising for both the Grace & Faith blog and Christian Kndle.  So check them both out and see if any of them fit your needs!